Why is brand important?
A brand is a promise to customers. The brand promise incorporates more than just tangible products and services. It also includes the feelings that consumers get when they use our products and services.
The way consumers perceive our brand is what defines it. It’s everything the public thinks it knows about our brand’s offering - both factual, and emotional.
Our brand is much more than a logo. It is our story and persona. It is the experience people have with our school. We create brand guidelines to reinforce those elements and to ensure we are representing Penn Foster with one unified voice.
Each one of us plays an important role as a representative of the Penn Foster brand. By acting out our culture code and using these tools and guidelines, we will continue to strengthen and amplify our brand.