With students ranging from 14-90 years old, and a business to business audience, the Penn Foster logo must be able to live in different contexts comfortably. Given the dichotomous audience of Penn Foster, we designed the mark in two separate parts: one half traditional and the other more progressive. The same characteristics are true for the logotype, which employs serif type (Palatino), which says "school", and a san-serif type (Proxima Nova) for a modern more approachable feel. This balance in the logo itself allows us to be playful at times but also smart and sophisticated in our design.
The Penn Foster logo should appear prominently in all communication materials created by the school and its units. To accommodate the technical needs of various media, there are several official versions of the logo for use in print applications, web and mobile devices, video broadcast and electronic presentations, as well as merchandising.
The Penn Foster logo is the primary identifier in all communications. The consistent and proper use of the Penn Foster logo strengthens our reputation onto all of the individual school entities that make up Penn Foster.
Our identity system prohibits the use of any additional iconography, marks, or artwork in conjunction with the Penn Foster logo or any supplemental signature. Approved secondary identity elements may be used as supporting art, but they should always be clearly separated from our official marks.