Blue is the primary color and an integral part of the Penn Foster brand. The Penn Foster Blue color should appear in every color piece. Our primary colors should dominate all communications, including: Study Guides, Websites, Digital and Print Advertisements, Recruitment Material, Print Promo.
The accent and neutral color palettes should be used according to the following guidelines:
Tie accent colors to the subject. Limit the number of support/neutral colors used in a single piece so they do not overpower the blue, especially when the blue only appears in the tag. Avoid color combinations that could be associated with other colleges or schools. Accent palette colors can be used with the secondary colors to bring depth to the design (blue variations and grays). When choosing colors, keep in mind the audience for whom your piece is designed. A recruiting piece could use more bold colors from the secondary palette, while a report might have a more quiet look and feel.